Audio Visual Trends: Immersive Audio
The demand for engaging and immersive content is changing how consumers interact with media, and therefore how brands across industries communicate to their audiences. Up-to-date audiovisual systems are crucial to keep up with these quickly evolving trends and give your company an advantage over competitors.
In both digital and physical environments, audio visual elements are a relatively straightforward way to boost immersion for audiences. Creating compelling and high quality visuals for any experience is a crucial part of this, as they encourage immediate engagement with the audience. However, sound design is equally important in creating immersive entertainment, as it adds a further layer of realism and depth to any visual elements, and ties the story together.
Audio Design for Digital Entertainment
As the technology surrounding digital entertainment in all forms continues to improve and expand, immersive features are becoming more popular. Within digital content such as video games, virtual/augmented reality and more traditional video content, a huge part of creating this immersion is through the use of audio.
A key trend for immersive audio in digital entertainment is spatial audio or ‘8D audio’, which creates an increased feeling of presence and depth within a virtual environment.
8D Audio
8D audio is a special audio effect that can be added to any stereo track, and creates the illusion of multidimensional sound surrounding the listener. This audio technique is achieved by using a combination of mixing, panning, equalisation and effects to make it seem like sounds are coming from different directions.
When using headphones, this 360-degree experience creates much deeper immersion than regular stereo or surround sound, as it feels as though the music/sounds are coming from all around you. This is ideal for digital events and experiences as it can enhance the overall experience by making the audience or user feel like they are in a real space.
Audio Design for Live Experiences
Live performances and experiences can also benefit greatly from immersive audio techniques, as they can enhance the emotional impact of these events and make them more engaging for the audience. Whether it is a theatre production, an immersive attraction or a museum exhibit, sound plays a critical role in driving the story and connecting listeners and audiences with the performance or display.
A key trend within audio design for immersive experiences is the demand for flexible and scalable systems that can be adapted for different formats, content, venues or even spaces within a venue. If you can easily translate audio mixes from the main space of a venue into overflow rooms, VIP sections, cloakrooms etc, you can deliver a consistent listening experience that will massively increase immersion for the audience.
Concerts and festivals can also benefit from immersive audio. By going beyond traditional PA systems with a left-right format and instead creating one sound field across the audience, you can make them feel as though they are inside the music.
Components for Audio Visual Design
SPG
Our SPG broadcast switches are a popular option for audio design as they feature full LED illumination and a silent function. Plus, they are available in a range of shapes to best suit your product.
PB613
Our PB613 series of small, economical PCB push buttons have single or bi-colour illumination and a variety of cap styles in different shapes, sizes and finishes with custom legends. Their DPDT configuration also means they can control two audio channels at once.
RJSILLUME
RJSILLUME is our series of rotary encoders that feature a push button function and single, dual or three-colour LED illumination in a range of colours. These bright encoders allow for clear visibility of your audio controls when working in a dark venue or studio.
Slide Switches
Slide Switches are a common choice for audio desks and products, as they offer smooth and simple control. Plus, their compact size means that you can fit more slide switches onto a control panel than similar alternative switches.
Summary
Whether you are working on a piece of digital or live entertainment, creating an immersive environment is the perfect way to fully engage your audience and to keep up with trends. Creating compelling audio design is key to tying together visuals and other elements, and achieving a strong connection with an audience.
To find out more about our audio visual components or any of our other products, you can fill out an enquiry form, or speak to our Sales Engineers directly by emailing [email protected] or calling us on 01234 213600.
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